(...in other words, our approach to project management)
A project is usually considered “a duty” that inevitably involves results, resources, budget, deadlines, client satisfaction, standards and technology.
All this can result in worry, stress, tiredness, conflict and intense commitment for all those working on the project.
While “duty” may justify the project's existence, it does not on its own that guarantee the project will be a success.
To be a success, a project must also be a "pleasure": working together, experimenting, taking risks and discussing issues, finding solutions along the way, creating knowledge, seeing the results of teamwork taking shape and being recognised, and feeling a sense of pride in the project.
Pleasure can motivate duty, which, in its turn, provides the pleasure of fulfilling the project's key steps.
To sum up: “Enjoy your project!”.